In 2016, Kahlúa embarked on an ambitious project: Coffee for Good.
At the time, it involved four remote coffee-growing villages in Veracruz, the birthplace of Kahlúa.
In 2026, we have now expanded to fourteen partner communities who help supply the coffee that we use in Kahlúa.
We remain committed to the coffee farming communities in Veracruz.
After all, Coffee For Good isn’t just about Kahlúa. It’s about putting down strong roots to ensure a brighter future for our coffee farmers – so they can succeed with or without us.
To help make that happen, we also made the commitment to improve living conditions in the villages and support farmers to build financially resilient businesses through coffee sustainable farming.
HOW COFFEE FOR GOOD BEGAN
Since 2016, Kahlúa has empowered our Coffee for Good communities. We also work with Cafiver, who support the safe handling and transport of our coffee from Veracruz.
But although we knew our suppliers, we realised that we knew almost nothing about the coffee growers themselves.
So, as the world’s leading coffee liqueur brand, we knew we had to act.
We collaborated with local NGO Fondo Para La Paz, in conjunction with INIFAP (Mexican Ecological Institute) and coffee farming experts Cafecol, to fund their sustainable development plan.
The project started with one community in Veracruz – Ocotempa.
Today, Coffee For Good is working with a total of fourteen communities in the mountains of Veracruz and around 400 individual farmers.
MEET THE PEOPLE BEHIND COFFEE FOR GOOD
Throwback to our 2022 Coffee for Good harvest and the inspiring story behind it.
WHAT COFFEE FOR GOOD HAS ACHIEVED SO FAR…
HOW COFFEE FOR GOOD WORKS
The aim of Coffee For Good is to help communities in Veracruz sustain themselves, so we don’t buy all of the coffee the farmers grow – ensuring that with or without Kahlúa, they can continue to make a good living.
To make that happen, we follow Fondo Para La Paz’s three-pronged approach to sustainable development, which takes into account these factors, each of which informs the other:
Environmental
Farmers need help and education to make the most of their land and the crops that they grow.
Economical
This allows them to increase their incomes and become financially independent.
Social
For their businesses to succeed over the long term, creating social cohesion within communities is vital.
GROWING POSITIVE CHANGE
Coffee For Good is helping farmers to build more robust businesses and improve the biodiversity of their land.
Because Coffee for Good is bigger than our brand. The coffee-growing families the project is working with are learning new skills, building resilience against climate change and financial hardship, and passing on that knowledge to others.
So while Kahlúa has more sources for coffee, local farming communities are thriving, too.
And that’s got to be good.
WITH THANKS TO OUR PARTNERS
Videography by Devo Luna
Photography by Victoria Razo
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