Kahlúa launches on-the-go coffee cocktail with new Nitro Cold Brew Ready To Drink

Shaking up the ready to drink (RTD) category, Kahlúa’s latest launch, Nitro Cold Brew, brings the fun everywhere by giving coffee lovers a ticket to coffee cocktails without the need to compromise on time or taste.

Satisfying the increasing demand for coffee and spirits-based RTD offerings, Nitro Cold Brew is a coffee cocktail made with rum, coffee liqueur and 100% Arabica cold brew coffee, steeped for at least 18 hours. Complementing Kahlúa’s Espresso Martini RTD, this new addition is just 80 calories. Specially designed with a nitro widget, the perfect coffee cocktail can now be poured in under three seconds.

With over half (56%) of Americans drinking more coffee than they used to1, it’s unsurprising that interest in coffee cocktails, such as the popular espresso martini, is expanding. In tandem, the spirits-based RTD market is also experiencing rapid growth, driven by millennial-aged consumers looking for convenient products to fit their busy lifestyles2. Expanding 78% YOY, the category is now worth $315M in the U.S. alone3.

Kahlúa hopes to tap into the growth of these markets with the launch of Nitro Cold Brew this summer. The high-quality, on-the-go coffee cocktail is the ideal choice for the sun-worshiper, the pro-BBQer or the after-hours coffee sipper.

Troy Gorczyca, U.S. Brand Director at Kahlúa comments on the launch: “The data shows that the popularity of RTDs is continuing to grow rapidly and as coffee cocktail culture progresses into the RTD category, Kahlúa Nitro Cold Brew is the perfect marriage. Tapping into the desire for convenience without compromise – it’s the best of both worlds.”

Kahlúa Nitro Cold Brew is 4.5% ABV and best served chilled. Available nationwide from July 1st 2020.at Kroger’s, Albersons and Total Wine & more.

Follow @Kahlua on Instagram or visit kahlua.com/en-ca for more information.

For further information, please contact:

Ciarra Lee
Associate PR Manager at PRUSA
Ciarra.lee@pernod-ricard.com
Mobile: +1 (917) 605- 0313

Worlds Smallest Aprés Ski

This winter, we took the Aprés Ski to a new level, but not in the way you expected.

The idea of an After Ski (or Aprés Ski) is quite a known one. Where large groups of loud would-be-ski-vacationers celebrate a day on the slopes by dancing on tables to an equally loud live cover band. While it could be fun, it’s perhaps not for everyone.

The tradition of the Aprés Ski actually started as a quieter, more refined practice of sharing a warm beverage with a couple of friends and sharing the day’s experiences before heading back to the lodge. Which again, may not be for everyone.

What if we could find a middle ground: a party without the crowds?

The idea, The World’s Smallest After Ski – to bring a Kahlua-style Aprés Ski to you.

With appearances so far in Åre Sweden, Ruka Finland and Sälen Sweden, we took a gondola and converted it into miniature party that people could go to after a session on the slopes, and enjoy some delicious warm Kahlua cocktails with friends and music in an intimate yet energetic setting, big enough for six.

#GoSmallOrGoHome

Kahlúa to source 100% of coffee from sustainable communities by 2022

Pernod Ricard’s Kahlúa today reveals a new sustainable development programme designed to have a meaningful environmental and socio-economic impact on the lives of Mexican coffee farmers and their families. Shining a spotlight on how it sources its coffee, Kahlúa has also outlined its ultimate goal – to source 100% of its coffee from sustainable communities by 2022.

During the last 35 years, coffee consumption has as much as doubled across the whole globe. In fact, 41% of people in the US drink coffee daily – with a 9% increase from 1999 to 2017*, and in China consumption is expected to grow to $45bn by 2020, up from $10.5bn in 2015**. As a result, unsustainable decisions have been made to meet the constant increasing demand and to maximise profits within the coffee industry.

Billy King, Director Sustainable Development, Kahlúa comments ‘We recognise that the way we consume, do business and ultimately live has to change. At Kahlúa, we believe that the quality and character of our product comes from the land where the ingredients are grown, so we are committed to nurturing that terroir and its biodiversity. With this programme, we have the opportunity to engage with communities we rely on for our ingredients and work together to ensure a strong and more sustainable future for us all.’

‘That’s why we have chosen to build this programme from scratch, in collaboration with the local NGO Fondo Para La Paz and the indigenous coffee communities in Veracruz. We are all part of the same journey, with a shared vision and a shared responsibility. Together we hope to have a positive impact on our business, the lives of the people in Veracruz and in our own unique Kahlua way, the world we all live in.’

As one of the most tradable commodities in the world, coffee has proven itself to be an extremely profitable industry. Yet, with the booming global coffee trend and its increased demand worldwide comes an obligation to protect the people and the fragile eco-systems Kahlúa so heavily rely upon. For example, rising temperatures, drought and flooding could shrink 88% of the world’s coffee growing areas by 2050***. Other concerns around the coffee industry include the clearance of the rainforest to make way for coffee farming, the usage of pesticides, and the extreme poverty for the farmers, who sometimes receive as little as 10% of the prices seen in retail.

Malin Stålnacke, Global Sustainability Manager, Kahlúa, adds: ‘The figures are startling and as the world’s leading coffee liqueur brand, we have a responsibility to make sure we work towards minimising and proactively prevent the negative impact that the farming, production and sourcing of coffee currently have on our planet. We’ve realised that there’s no simple solution to the problem and this is why we have developed our threefold programme approach, as an answer to how we would like to work on the many different aspects of this challenge moving forward.’

THE THREEFOLD PROGRAMME APPROACH

The Kahlúa Sustainable Development programme is divided into three areas, where each area represents one of the main challenges and aspects of the problem. Kahlúa believes that in order to reach the goal of sourcing 100% of its coffee from sustainable communities – one has to look at the problem in a threefold manner.

 

1. ENVIRONMENT

 

To begin to address the many issues currently faced by coffee farmers, Kahlúa has identified the need to provide education and training in sustainable agriculture techniques, practices and methods using local agroecological experts. The main goal with the training is to achieve better forest management, improve soil fertility and restore and protect the biodiversity required for healthy crops to thrive.

Malin Stålnacke, Global Marketing Manager, Kahlúa, comments: ‘Knowledge is power and we need to make sure that the coffee farmers growing our coffee receives proper training and education in order to make more sustainable decisions along the journey.’

2. SOCIAL

 

Social cohesion, gender equality and education level within the coffee growing communities is another key focus for the programme.

Kahlúa applies what’s called a ‘participatory planning process’ according to the Fondo para la Paz method for sustainable development, an empowerment process that allows people to freely choose their collective goals and how to reach them. All community members are invited to learn more about different tools for problem solving, solution orientation and collaboration within the communities.

Another key focus under the social pillar is attending to basic needs within the communities, such as access to clean water and sanitation. Including concrete actions such as building water tanks to collect and store clean rainwater near their houses and installing dry toilets to improve health and sanitation.

3. ECONOMIC

 

In order to help coffee farmers create a viable business model, Kahlúa provides tools and methods needed to increase efficiency, sustainability and yields. In addition to this Kahlúa also commits to pay all farmers a premium price for the coffee they produce. By training the farmers in coffee management, crop diversification and soil preservation as well as more concrete actions like building a network of coffee nurseries to replace aged and diseased plants, the goal is to ensure a long-term increase in yields without harming the environment.

When the program is finished the communities involved will harvest and sell enough coffee to cover for all Kahlúa production and have the tools and knowledge they need to ensure a sustainable future for themselves, their environment and their way of life.

EXPANDING THE PROGRAMME’S REACH

 

Since initiating the programme in 2016, it has grown from including 99 families and one coffee growing community (Ocotempa), to including a total of 473 families across four communities in total, which all are located in the Veracruz region in Mexico.

Malin Stålnacke finishes: ‘The main purpose of the programme is to create a better, fairer and more sustainable livelihood through coffee, and doing so by involving the local community. Because in the end of the day we believe the only way to actually change things for the better is to have people to be a part of the journey – believing in it and co-creating it. ’

 

– ENDS –
* Speciality Coffee Association on The National Coffee Association (NCA) American Coffee Consumption Report, 2017
** Analysis on the China Coffee Market 2017, MarketingChina, Report
*** Business Insider as reported by Science Alert, 2017

 

About Kahlúa

Kahlúa’s story began in 1936 in Mexico with one big passion – coffee.

The unique and intense flavor of our coffee liqueur is rooted in our Mexican heritage and achieved by only using the finest quality coffee beans out there – the Arabica Coffee bean. Grown on a 1.25 – 1.55 miles altitude, the coffee used in the making of Kahlúa is associated with a rich intense flavor and high quality.

Since the 80’s Kahlúa has been the world’s leading coffee liqueur and withholds its position due to its unique, characteristic taste profile in combination with the increased global consumer demand for versatile coffee cocktails. Used in some of our most iconic – and trending cocktails, such as the Espresso Martini (currently the No 4th most trending cocktail according to Difford’s Guide), Kahlúa is enjoyed by consumers worldwide in a wide range of sweet and refreshing coffee cocktails.

About The Absolut Company

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka.

Absolut Vodka is one of the world’s largest spirits brand. Every bottle of Absolut Vodka comes from one source, Åhus in southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. Chairman and CEO is Anna Malmhake. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

Contact

info@kahlua.com

Kahlúa debuts the first ready-to-drink Espresso Martini can

Kahlúa has launched the newest member of it’s family – the Kahlúa Espresso Martini can – with a velvety smooth texture and made with carefully selected ingredients to taste and feel like a freshly shaken Espresso Martini.

As a traditionally tricky cocktail to master at home, Kahlúa has taken the confusion out of the preparation with the new Espresso Martini can – delivering on consistent flavour and quality every time. Especially crafted for two serves, Kahlúa is re-inventing this cult coffee cocktail for enjoyment at home, brunch or at events with friends.

The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened, to create the classic Espresso Martini creamy foam. Through Kahlúa’s continuous focus on innovation, driven by in- house brand incubators, the Kahlúa Espresso Martini can has been designed to unveil a first-of-its-kind packaging for the RTD cocktail industry.

With a recipe boasting carefully curated ingredients, including roasted coffee, Kahlúa liqueur and a dash of grain vodka, this cocktail gives an impeccably balanced taste.

To enjoy the signature velvety Espresso Martini, simply pour immediately after popping open and wait for 20 seconds for the crema to set.

Colin Kavanagh, VP of Global Malibu & Kahlúa, comments, “Coffee culture is booming around the world and at the same time we are seeing an increased demand for a high standard cocktail experience at home. We therefore developed the Kahlúa Espresso Martini can to tap into this emerging opportunity”

“Our clear focus on quality and innovative packaging for the Kahlúa Espresso Martini can, will not only add to the consumer experience and moment of consumption – but to the entire convenience segment as this truly is a first-of-its-kind packaging solution for the ready to drink cocktail industry”, adds Romina Mariano, Project Lead and Global Brand Manager for Kahlúa.

The Kahlúa Espresso Martini can is available in two versions, 4.5% ABV and 7% ABV. Launching in six markets worldwide from September 2018.

About Kahlúa

Kahlúa’s story began in 1936 in Mexico with one big passion – coffee.

The unique and intense flavor of our coffee liqueur is rooted in our Mexican heritage and achieved by only using the finest quality coffee beans out there – the Arabica Coffee bean. Grown on a 1.25 – 1.55 miles altitude, the coffee used in the making of Kahlúa is associated with a rich intense flavor and high quality.

Since the 80’s Kahlúa has been the world’s leading coffee liqueur and withholds its position due to its unique, characteristic taste profile in combination with the increased global consumer demand for versatile coffee cocktails. Used in some of our most iconic – and trending cocktails, such as the Espresso Martini (currently the No 4th most trending cocktail according to Difford’s Guide), Kahlúa is enjoyed by consumers worldwide in a wide range of sweet and refreshing coffee cocktails.

About The Absolut Company

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka.

Absolut Vodka is one of the world’s largest spirits brand. Every bottle of Absolut Vodka comes from one source, Åhus in southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. Chairman and CEO is Anna Malmhake. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

Contact

info@kahlua.com

Kahlúa Zero Likes Given – An exhibition of photographs that received zero likes on Instagram

Stockholm, Sweden (July 17, 2019) – Kahlúa actively champions the sentiment that life, and everything in it – from coffee to cocktails to social media – should be taken less seriously. In a Kahlua survey of millennials, over 90 percent said it’s important to live in the moment, while more than half have missed an important moment because they were trying to capture it on social media.

The Zero Likes Given exhibition by Kahlúa, hosted by actress Jackie Cruz, is an effort calling on people to take a break from the pressures of their like count, liberating them by encouraging everyone to enjoy life in the moment – and take social media likes a little less seriously.

Like it or not, we’re in the age of the double-tap. A study1 commissioned by Kahlúa also found:

  • Over 90 percent of surveyed U.S. millennials on social media say it’s important to live in the moment, while more than half have missed an important moment because they were trying to capture it on social media.
  • Over 60 percent say it is important to them that their photos get likes.
  • More than a third (34%) check for likes a minute or less after posting.

Even more surprising, one third of the millennials on surveyed say they would miss social media more than they would miss sex, if stranded alone on an island.

“I enjoy posting photos that I find interesting, but I don’t obsess over my social media numbers – I’d prefer to sip an espresso martini with my friends than to continuously check my like count any day,” said ‘Orange is the New Black’ actress, Jackie Cruz. “That’s why Kahlúa and I created the Zero Likes Given exhibition, people need to take likes, and themselves less seriously. With the intensity of social media nowadays, it’s a refreshing reminder to live in the moment and to have some fun.”

According to Giancarlo Martins, Kahlúa Global Communications Lead, “Life has become too serious, with social media showing an artificially perfect view of life. Even coffee and cocktails are now required to be picture-perfect! Kahlúa embodies the fun side of coffee, so we’re taking likes less seriously in the spirit of our own brand and providing a call to action for everyone out there to do the same – we want consumers to enjoy hanging out with friends more than they enjoy garnering likes.”

To celebrate zero liked images on social media, Kahlúa created the #BottomNine website so consumers from all over the globe could also join in on the action. This #BottomNine tool allowed people to login with their Instagram account and generate their nine least liked images on Instagram so consumers could reminisce about these forgotten gems.

To celebrate the beauty of “unliked” images, the Zero Likes Given exhibition by Kahlúa had a pop up in New York City. Inside the gallery, dozens of Instagram gems – originally posted from consumers all over the world and consisting entirely of zero-liked photography – was on display. One highlight… the oldest zero-liked Instagram image, which was posted in 2010, a day after Instagram first launched.

Visit www.kahlua.com or follow #ZeroLikesGiven on Twitter and Instagram for more information.

All trademarks are properties of their respective owners.

About Kahlúa

Kahlúa, the Mexican coffee liqueur, made with 100% Arabica coffee beans. Our story began in 1936 in Mexico with one big passion – coffee. The unique and intense flavor of our coffee liqueur is rooted in our Mexican heritage and achieved by only using the finest quality coffee beans out there – the Arabica Coffee bean. Grown on a 1.25 – 1.55 miles altitude, the coffee used in the making of Kahlúa is associated with a rich intense flavor and high quality. Since the 80’s Kahlúa has been the world’s leading coffee liqueur and withholds its position due to its unique, characteristic taste profile in combination with the increased global consumer demand for versatile coffee cocktails. Used in some of our most iconic – and trending cocktails, such as the Espresso Martini (currently the No 4th most trending cocktail according to Difford’s Guide), Kahlúa is enjoyed by consumers worldwide in a wide range of sweet and refreshing coffee cocktails.

About The Absolut Company

The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka. Absolut Vodka is one of the world’s largest spirits brand. Every bottle of Absolut Vodka comes from one source, Åhus in southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. Chairman and CEO is Anna Malmhake. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.

Wakefield Research

1 The survey, commissioned by Kahlúa was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. millennials, using social media, between June 25 and July 2, 2019, using an email invitation and an online survey. Quotes have been set to ensure reliable and accurate representation of the U.S. millennial population, using social media.

Contact

info@kahlua.com

Kahlúa at the Global Coffee Festival

In November 2020, we challenged baristas and bartenders around the world to create the next BIG coffee cocktail, through our #BeyondEspressoMartini challenge. Thanks to all who entered and congratulations to Claire on her magnificent creation…

How to make it:

20ml Kahlúa
50ml dark rum
25ml espresso (or strong filter coffee)
15ml marmalade cordial
5ml cherry heering
1 Kahlúa soaked cherry, or orange peel

#BeyondEspressoMartini –

Kahlúa invites you to come up with the successor of Espresso Martini

Over the past year, the global coffee industry has experienced immense growth, despite recent world events the category has remained stable and resilient, as consumer’s love for coffee and cocktails continues to evolve. Kahlúa shares the same passion for great coffee and has done since 1936, so there has never been a better time to invite consumers to try a coffee cocktail!

Last October, Kahlúa was delighted to showcase their coffee credentials at the world’s first virtual Global Coffee Festival. On a mission to spark creativity amongst coffee connoisseurs around the globe, Kahlúa invited consumers, baristas and mixologists to come together and celebrate their passion for coffee cocktails.

In the search for the next coffee cocktail, Kahlúa invited consumers to participate in the #BeyondEspressoMartini campaign, where coffee enthusiasts were encouraged to get creative and experiment with different flavours and coffee notes.

Commenting on Kahlúa’s participation in The Global Coffee Festival, Will Pitts, Kahlúa Global Barista says, “When it comes to coffee, there are so many elements that come together to make a good brew, and with the creations of coffee cocktails, it is still just as important to have a liquor that can reach the levels of quality provided by the coffee and methodology and that is why I recommend Kahlúa.”

Kahlúa is produced with 100% Arabica coffee, from the region of Veracruz, in Mexico. The coffee is brewed at room temperature for 14 hours, before being mixed in with the rum. This gives it a profile similar to cold brew, with a high body and sweetness.

“Using Kahlúa is an awesome way to add body to any cocktail, especially for coffee lovers looking for an extra hit of coffee flavour! I can’t wait to join The Global Coffee Festival in October to showcase all my coffee cocktail tips and tricks, and also to discover what’s next for the global coffee cocktail world!” Will comments.

Kahlúa hosted an exclusive coffee cocktail challenge, featuring UK Coffee in Good Spirits 2020 and UK Latte Art 2019 Champion Will Pitts — be sure to sign up to join Kahlúa and the rest of the world on their mission to find the future successor of the Espresso Martini #BeyondEspressoMartini.

Follow Will on his coffee adventures at @willpittsyeah on Instagram and for further information about Kahlúa follow @Kahlua on Instagram or visit kahlua.com/en-ca.

Contact

info@kahlua.com