KAHLÚA DEBUTS THE FIRST READY-TO-DRINK ESPRESSO MARTINI CAN
Kahlúa has launched the newest member of it’s family – the Kahlúa Espresso Martini can – with a velvety smooth texture and made with carefully selected ingredients to taste and feel like a freshly shaken Espresso Martini.
As a traditionally tricky cocktail to master at home, Kahlúa has taken the confusion out of the preparation with the new Espresso Martini can – delivering on consistent flavour and quality every time. Especially crafted for two serves, Kahlúa is re-inventing this cult coffee cocktail for enjoyment at home, brunch or at events with friends.
The unique can is fitted with a smart nitrogen widget, which forces bubbles to the surface as soon as the can is opened, to create the classic Espresso Martini creamy foam. Through Kahlúa’s continuous focus on innovation, driven by in- house brand incubators, the Kahlúa Espresso Martini can has been designed to unveil a first-of-its-kind packaging for the RTD cocktail industry.
With a recipe boasting carefully curated ingredients, including roasted coffee, Kahlúa liqueur and a dash of grain vodka, this cocktail gives an impeccably balanced taste.
To enjoy the signature velvety Espresso Martini, simply pour immediately after popping open and wait for 20 seconds for the crema to set.
Colin Kavanagh, VP of Global Malibu & Kahlúa, comments, “Coffee culture is booming around the world and at the same time we are seeing an increased demand for a high standard cocktail experience at home. We therefore developed the Kahlúa Espresso Martini can to tap into this emerging opportunity”
“Our clear focus on quality and innovative packaging for the Kahlúa Espresso Martini can, will not only add to the consumer experience and moment of consumption – but to the entire convenience segment as this truly is a first-of-its-kind packaging solution for the ready to drink cocktail industry”, adds Romina Mariano, Project Lead and Global Brand Manager for Kahlúa.
The Kahlúa Espresso Martini can is available in two versions, 4.5% ABV and 7% ABV. Launching in six markets worldwide from September 2018.
Kahlúa’s story began in 1936 in Mexico with one big passion – coffee.
The unique and intense flavor of our coffee liqueur is rooted in our Mexican heritage and achieved by only using the finest quality coffee beans out there – the Arabica Coffee bean. Grown on a 1.25 – 1.55 miles altitude, the coffee used in the making of Kahlúa is associated with a rich intense flavor and high quality.
Since the 80’s Kahlúa has been the world’s leading coffee liqueur and withholds its position due to its unique, characteristic taste profile in combination with the increased global consumer demand for versatile coffee cocktails. Used in some of our most iconic – and trending cocktails, such as the Espresso Martini (currently the No 4th most trending cocktail according to Difford’s Guide), Kahlúa is enjoyed by consumers worldwide in a wide range of sweet and refreshing coffee cocktails.
About The Absolut Company
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of Absolut Vodka, Malibu, Kahlúa and Our/Vodka.
Absolut Vodka is one of the world’s largest spirits brand. Every bottle of Absolut Vodka comes from one source, Åhus in southern Sweden. Malibu is the number one rum-based coconut spirit in the world, sold in more than 150 countries. Kahlúa coffee liqueur is the world leader in its category. The head office is located in Stockholm, Sweden. Chairman and CEO is Anna Malmhake. The Absolut Company is a part of Pernod Ricard, which holds one of the most prestigious brand portfolios in the sector.