We've all had those evenings when your friend Steve enthusiastically cries out 'let's open a bar!'. The day after though, you return to your day job.
The story of Kahlúa begins in 1936 when four men all said 'screw that day job' and actually went with it. One of the guys had a great idea, two of them forked out rich and tasteful Arabica coffee, the fourth was a chemist who turned the idea into reality. Kahlúa is crafted from the finest ingredients that grows side by side in rural Veracruz, Mexico. The actual word Kahlúa has ties to ancient Arabic languages and is said to be slang for coffee. Yes, there was already street lingo in the 30's.
Four years after the launch, Kahlúa took a leap of faith by travelling to the US.
We all know throwing parties is not as easy as it sounds. You’re basically running around like a maniac filling up drinks, entertaining – while trying not to look pissed when Susanne is spilling her drink all over your new couch... again. There seem to be just a few people out there who actually nail the whole ‘party throwing thing’ down while actually enjoying it themselves. If you nail it down, a drink should be dedicated to you. That’s what happened in Brussels in 1948, where a famous hostess threw unforgettable parties for important people. In honor of the hostess with the mostes, keep the spirit alive with the Black Russian.
In the 50's, a random dude in the Kahlúa company was an enthustiastic collector of old Mayan statuettes. Similarly to our founding fathers, we said 'screw it' and included them in every ad. It was a weird thing to do, but people loved it, so...
A legend is born, when in 1955 the White Russian is invented in Oakland, California. One day, these milkey cocktails with Kahlúa at their base were popping up all over town, a classic had been created. It was a strike of pure genius; cream paired with Black Russian spelled a cocktail senselessly delicious. Carefully stirred, it's the perfect storm. Thirsty already? So are we. Let’s get busy layering the White Russian.
In the 60's, Kahlúa received a different kind of attention, not from our ads, but rather the the all female leadership. Apparently in the 60's, this was quite unique...
The B52 was first created in Calgary, Canada back in 1977. It soon became a booming success that spread throughout the world. The B52 today is a well-established drink; it’s been loved by a shedload of partygoers and fired up by numberless lighters. Want to layer one yourself? Get groovy with the 70s and 80s classic, the B52.
If you weren't drinking a liqueur cocktail in the 80's, you probably weren't there. In 1980, Kahlúa became the number one selling coffee liqueur in the world. While copycat brands were trying to figure out how we did it, our famous Kahlúa ladies were hosting coffee breaks with live music. Livin' it up.
Lights, camera... Kahlúa! In the 90’s Kahlúa became a popular drink to decorate movie scenes with. Kahlúa was featured in dozens of movies, series and songs. The White Russian might have played the biggest role. It co-starred in movies that were unconvential for the 90’s and is still praised for that today.
Kahlúa is not just a regular coffee liqueur brand; it’s a brand with a pretty random but exciting history. And that's because we keep on saying 'screw it and let's do it' to things that are worth trying. So... enjoy our great classic drinks. Because we all know, a good story never starts with salad. Cheers!
Yep, it takes 7 years to produce a bottle of Kahlúa. Here's why...
It takes 6 years to dry the perfect coffee beans for our coffee liqueur. That's a pretty long time for a drink. Why? We grow our coffee cherries in the shadow, which simply takes a lot longer than growing them in the sun. Coffee cherries? Am I drinking fruit now? Nope – the cherries are simply the safeguard that protect our precious beans. In 6 years they grow into beautiful dark red cherries, and that's when they're ready to be opened up.
So now that our beautiful deep dark red cherries are ready, it's time to rip them apart to get the coffee bean out. Come on, we all know it's the inside that counts.
That whole 'ripping apart thing' was pretty intense for our beans. So it's time to rest again, but this time in huge burlaps bags which helps to create the perfect taste profile. This takes another 6 months. We know, waiting for something good is exhausting!
So the whole coffee stuff is great, but what about the booze that's in Kahlúa? Our alcohol is made from sugarcane, were we extract the juice from and is boiled and mixed with water. Once we've got the alcohol, it's time for the distillation process. Kahlúa is distilled as long as it takes to reach perfection!
After 7 years the time has finally arrived: the beans and booze meet in our distillery. The coffee that is perfectly roasted for the occasion, finally meets its spirit friend and they rest together for 8 weeks. After these weeks of catch-up, it's time to bottle and seal the goodness of Kahlúa. People say that good things come to those who wait. We couldn’t agree more.