Dry January kicked off in the UK in 2013 with around 4000 people, thanks to Alcohol Change UK. This month-long challenge invited people to ditch the booze after the holiday festivities. It’s was like hitting the reset button for your body and mind. Since then, it’s caught on globally, with millions jumping on board each year.
Dry January is today a worldwide phenomenon. Thanks to hashtags like #DryJanuary and #SoberCurious, people everywhere are joining the fun. It’s a global party where the drinks are alcohol-free, and the community is all about support and mindful sipping.
And it goes beyond January. Lots of people continue to choose mocktails throughout the year, especially at brunches, summer parties, or weekday gatherings. Keeping those wellness vibes going strong. For more recipes, check out our Mocktails Collection.